According to credible statistics, digital sales are expected to account for 22% of all retail sales globally by 2023.
That’s why more and more businesses are using the Salesforce Commerce Cloud platform to run their online storefronts.
It happened in light of the eCommerce market’s rapid expansion and growing customer interest in online shopping.
Salesforce Commerce Cloud offers an integrated and seamless eCommerce experience for its users.
It encourages every customer to embark on a personalized shopping experience across all platforms, such as online, smartphone, social, stores, and more.
Let’s learn about the Salesforce Commerce Cloud in greater detail!
Salesforce Commerce Cloud is a highly customizable cloud-based software-as-a-service (SaaS) eCommerce solution that was previously known as “Demandware.”
For a fully optimized eCommerce experience, this platform delivers best-in-class features and functionalities that have been developed and improved over the years.
The platform’s primary selling point is that it liberates your company from having to worry about keeping up with technological advancements or managing a tech roadmap by providing eCommerce as a SaaS solution.
Salesforce Commerce Cloud solution is constantly expanding and upgrading its offerings and capabilities to keep up with the tremendous rate of advancement in the eCommerce industry.
It makes it happen so that you always have a feature set that is exceptional and help you leave behind competitors.
To offer B2C solutions, Salesforce purchased Demandware in 2016, and to offer B2B solutions, it acquired Cloud Craze in 2018.
Besides that, Salesforce commerce cloud (Demandware) now offers B2B and B2C eCommerce solutions for diverse businesses of all sizes to sell their goods online successfully.
This platform helps businesses manage large purchases, offer instant checkouts, and handle complex shipping difficulties. By delivering its clients with a personalized experience, it aids both small and large businesses in scaling effectively and efficiently.
It helps companies or retailers to build multiple business websites with their brands and manage them from a centralized location. Thanks to this software solution, your customers can enjoy a customized purchasing experience across web and mobile apps.
B2C solutions enable customers to get in touch with brands via platforms besides their business websites, such as email or social media channels.
Brands and businesses that demand best-in-class B2C capabilities within a one-stop solution are the target market for Salesforce Commerce Cloud. The platform is an excellent choice for B2C businesses and consumer brand companies.
The idea at the crux of the Salesforce Commerce Cloud is to give your business the freedom to focus on what it usually does best: to focus on core business goals.
It is beneficial to use the platform as efficiently as possible without worrying about some of the complications that come with using non-SaaS eCommerce systems, such as:
Always keep in mind that you should adopt the software solution that best supports your organizational goals. After all, when it comes to eCommerce, there isn’t a one-size-fits-all strategy.
Salesforce Commerce Cloud provides tools, mobile frameworks, and features to make it possible to create completely responsive eCommerce websites.
By leveraging the Commerce Cloud Digital feature, you can expand the reach of your target audience and advertise your eCommerce website on social networking sites.
You can optimize digital payments and search, reduce cart abandonment rates, and create your own customized and branded mobile application to improve your customers' mobile user experiences.
The Salesforce Commerce Cloud platform offers a range of templates, commerce APIs, and development tools, ensuring that you won't need any programming knowledge.
Additionally, you can integrate your commerce data across all digital channels and use a unified platform to generate data-driven analytical insights into user experiences.
With the aid of the Salesforce Commerce Cloud platform, you can manage refunds and cancellations, streamline electronic payments, and simplify the process of fulfilling and shipping orders from clients all over the world.
Loyalty programs can assist you in developing long-term relationships with your customer base by engaging with them and supporting them in their purchasing journey.
At each stage of your customers' purchasing experiences, you can provide them with pertinent learning materials since Salesforce Commerce Cloud enables you to track customer behavior analytics.
With relevant content and brand updates, you can also engage with your clients via communities, blogs, newsletters, and social media.
With Salesforce Commerce Cloud, you can integrate your shopping channels and streamline the process for both your customers and retail staff to make purchases.
You can offer personalized customer experiences while giving your staff access to client databases and analytics on online inventory. Using this, your customers can compile a Wishlist of the products they want to purchase. You might even reduce your walk-in sales by marketing special offers in your online business.
You can build a highly optimized eCommerce website conveniently using the robust framework of Salesforce Commerce Cloud. To effectively customize and manage your website, employ pre-designed wireframes, integrated revolutionary technologies, and useful integrations.
As mentioned before, Salesforce Commerce Cloud offers two effective eCommerce solutions to its customers:
These two solutions can help wholesale and retail businesses manage order administration, customer support issues, marketing, and other essential business operations.
Let’s go through a few of the primary advantages that make Salesforce Commerce Cloud such an essential tool for marketers:
Salesforce Commerce Cloud provides a few incredible, unique marketing tools for marketers, content creators, and even retailers. These tools help them increase brand awareness while also offering durability and credibility.
The most notable feature of these tools is that they enable marketers to target their ideal audience to sell their goods and services. In addition, these tools ensure that the product is pitched at the appropriate time for higher conversion rates.
This platform enables customers without any prior technical knowledge or background to conduct various testing methodologies, such as A/B testing and split testing.
Predictive intelligence is a critical variable in the Salesforce Commerce Cloud that makes the platform better than the rest in the industry.
Salesforce Einstein AI, a predictive intelligence solution, aids customers in gathering crucial data about purchasing trends and gaining a deeper understanding of consumer behavior.
There have been times when retailers have simply relied on third-party software solutions to handle specific functions and add new features. But that has changed now.
Now, retailers can effortlessly make relevant product recommendations to their target clients with the assistance of Einstein AI. As a result, sales and conversion rates are increased while also saving time.
Salesforce offers superior customer service around-the-clock, allowing retailers to have a more seamless experience all year long. Additionally, Salesforce Commerce Cloud offers a wide range of tools and support staff for dealing with various security and programming difficulties.
Business owners can build mobile-friendly eCommerce websites with the help of the Salesforce Commerce Cloud. It is quite predictable that most users will browse the website on their smartphones. Therefore, having an interactive and dynamic platform that is mobile-friendly is essential.
Salesforce Commerce Cloud is a convenient and efficient platform since it allows users to manage multiple storefronts at various global locations with just one back-end.
Users can handle and control different currencies, languages, and operations that are crucial for managing stores in various locations around the world.
Salesforce Commerce Cloud provides a market-leading customer experience that will enable your business to expand and bring in more clients.
Do you wish to employ Salesforce Commerce Cloud to deliver a top-notch client experience while streamlining your business processes in a competitive eCommerce market?
If so, Intuition SofTech has got you covered!
We are a trusted Salesforce partner and provide exceptional Salesforce Commerce Cloud services in Australia. We can help you integrate all your desired capabilities into your business for smoother operations.
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