Mobile applications are the backbone of businesses from local startups in Sydney to large enterprises across Australia and overseas. But as technology evolves, so do the rules.
Google recently introduced stricter Google Play policy updates around Target API level requirements, and businesses must comply if they want their apps to remain available on the Play Store.
Intuition SofTech Australia, one of the leading full stack development companies in Sydney, Australia, specialize in helping small businesses, entrepreneurs, and established companies update and maintain their mobile apps. Our mission is to bridge the gap between compliance and innovation by offering fast, affordable, and reliable Android app development services.
If you’re an app owner, you’ve probably come across terms like Android targetSdkVersion, API Level 35 (Android 15), or Google Play API level enforcement.
So, what does this mean for your business?
In other words, compliance isn’t optional, it’s the key to your app’s visibility and success.
Staying compliant with Google Play’s Target API Level requirements is crucial for app developers to ensure their apps are secure, perform well, and remain available on the Play Store. Recently, Google Play updated the target API level to 35 or higher, which means all new apps and updates must be built to target Android API level 35 or higher. This update ensures apps are optimized for the latest Android features, security standards, and performance improvements. By following these requirements, developers can avoid app rejections, provide a better user experience, and maintain compatibility with the latest Android devices.
Here’s a clear breakdown of the key updates impacting your apps
All new apps submitted to Google Play must already meet Android targetSdkVersion rules.
That means Android 15 (API 35) is now the baseline.
Existing apps must comply by the deadline set by Google Play.
Some apps may qualify for a Play Console extension request until November 1, 2025, but not all.
New apps → must target API level 35 immediately.
Existing apps → have until the compliance deadline but risk losing visibility if delayed.
Google provides slightly different timelines for Wear OS, Android TV, and Android Automotive OS apps.
Still, aligning early prevents disruption.
Apps targeting outdated APIs are hidden from users with newer Android OS versions.
If you want growth, compliance is a must.
Imagine you’re a product or e-commerce company with a custom mobile ordering app. If your app doesn’t meet Google Play’s target API level requirement, customers using newer Android devices won’t even see it in the store.
Failing to update doesn’t just affect visibility, it directly impacts user acquisition. Every major Android release represents a growing share of the market, and apps that lag risk becoming invisible to those users. Beyond discoverability, compliance signals professionalism and reliability. Businesses that stay up to date demonstrate technical competence, which can strengthen customer confidence and investor trust.
In short, meeting API level requirements isn’t just about ticking the box, it’s about ensuring reach, credibility, and long term growth.
Failing to update your targetSdkVersion manifest setting has serious consequences:
Intuition SofTech Australia, take the complexity out of mobile app compliance standards.
We specialize in quickly updating your app’s targetSdkVersion manifest setting to ensure compliance with API level 35 required for Google Play apps.
Our pricing is designed for local businesses, SMEs, and entrepreneurs. We know compliance shouldn’t drain your budget.
From consultation to deployment, we handle:
We don’t just patch apps we build a roadmap, so your business stays ahead of future Google Play policy changes.
Our mobile app development services go beyond just compliance.
Custom solutions for web and mobile.
Ensuring your apps meet mobile apps compliance standards.
Seamlessly upgrading your app to API level 35 (Android 15).
Continuous updates to keep your app aligned with evolving Google Play app updates policy.
Expertise in Android, Wear OS, Android TV, and more.
While deadlines and compliance can feel like a burden, they’re also a chance to future proof your app.
in full stack and mobile development
for small and mid level businesses
before compliance deadlines
from upgrade to Play Store submission
for local and overseas businesses
The Google Play API level requirement is more than just a technical update it’s a business lifeline. If your app doesn’t comply with API level 35 (Android 15), you risk disappearing from your customers’ screens.
We make compliance:
Contact Intuition SofTech today and let us help you update your Android targetSdkVersion to API 35 before the deadline.
Update NDK to r28, recompile code, test on 16 KB emulator, use APK Analyzer, and inspect app bundles.
You’ll need to update your targetSdkVersion in the manifest file, test compatibility, and resubmit to Google Play.
Update NDK to r28, recompile code, test on 16 KB emulator, use APK Analyzer, and inspect app bundles.
Our team specializes in React, Angular, Laravel, Node.js, .NET, Flutter, WordPress, Shopify, AWS, and more. We handle full-stack development with modern technologies and best practices.
We can usually deploy a development team within 3–5 business days after your initial discussion, much faster than the 2–3 months it typically takes to hire locally.
We can usually deploy a development team within 3–5 business days after your initial discussion, much faster than the 2–3 months it typically takes to hire locally.
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