Refurbish your Ecommerce Website to Fix Google’s New Search Console Errors

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Google increases the heartbeats of Ecommerce website owners (just like any other websites) by introducing changes many times a year. Most of the changes revolve around cross-domain analytics to enhancements for user experience. Nearly all Ecommerce websites have recently got a headache with the addition of „Products‟ enhancement.

Since you own an Ecommerce Website, you must be keeping an eye on your leads and conversions, for which you have Google Search Console for closer analysis. If you have been receiving numerous warnings, no worries! You are not alone.

What is “Product Report‟?
Added to search console by the end of February 2019, the Products report can be found under the enhancements section in Google Search Console. It brought warnings in abundance that may be visible as errors titled: Either “offers”, “review” or “aggregate Rating” should be specified. As it’s an Ecommerce website, this error will likely affect many of your products.

Besides this error, you may also see a warning that includes: missing field “brand”, missing field “SKU”, missing field “offers”, and so on.

The core idea of Google to do so is to encourage Ecommerce sites for using all the possible product markups that increase CTR (click-through-rate) in turn.

When do you get an error?
When the product does not contain structured content for any 3 specified schemas, you get the error: Either “offers”, “review” or “aggregate Rating” should be specified.
The schema markup added to a page that is not dedicated to a single product, it causes errors.

How does it affect your Ecommerce Website?
You may or may not experience this issue while some users may witness a rank-drop after finding this error too. In case, if you have witnessed a traffic decrease recently after this report being introduced, this error should be fixed as soon as possible. If it‟s just a warning, your rankings will not get hurt.

Fixing: Either “offers”, “review” or “aggregate Rating” should be specified
If you‟re using WooCommerce, the default specified schema includes – Name, Description, URL, SKU, Availability, Image, Offers, Aggregate Rating, Price, Review, and more. Every product on your website should exempt from this error that does not stem from product pages. Check it out by searching for “schema” or “@type” and look for the code that appears like this:

 

Looking closely at the products in the error, you‟ll notice that the errors are about different products on your archive or category pages. The “name” product markup is added to every item in the categories by WooCommerce. When the pages are crawled and this stuff is found, it is identified as an error. This should not exist as a markup on the archive and category page according to Google.

However, fixing the error is very simple.
You need to add this code to your theme’s functions.php file:

/**
* Remove the generated product schema markup from Product Category and Shop pages. */

function wc_remove_product_schema_product_archive() {

remove_action( ‘woocommerce_shop_loop’, array( WC()->structured_data, ‘generate_product_data’ ), 10, 0 );

}
add_action( ‘woocommerce_init’, ‘wc_remove_product_schema_product_archive’ );

This code has been tested and it was mostly successful. If you need help fixing the error, our Ecommerce Website Development Company will be more than glad. Our team of experts are specialists in website development, UI/UX Design and is one of the best Mobile Application Development Company in Sydney. We can help to enhance your Ecommerce Website appearance & fix the errors too.

 

5 Obvious Reasons to Invest in UX Design

Some websites struggle hard to make their digital presence felt while some are successful in making it in a very short time.

Thanks to the extravagant UI/UX Design that hijacks growth & popularity like anything.

Be it a web or mobile application, relying on attractive interfaces, appealing content and well- crafted marketing strategies are major focus areas of businesses now. In the bustle of building, launching and promoting the business via the website, ignoring the user experience can lead to all the cost and efforts in vain.

In a nutshell, convenience, comfort, and pleasant feel with the web app will keep your users hooked.

Five Reasons to take UX Design Investment Seriously

Let us help you with a glance at the five obvious reasons to take UI/UX design investment in a way too seriously to get fruitful returns on your web apps.

1. Powerful UX Design drives Boosted Revenue
‘What is designed from user’s feasibility in mind is loved back by users’ & it is food for thought that why some websites are preferred over other similar sites with same products/services and prices.

If users fall in love at first sight with the web app, the game is half won!

Ease of use, reduced number of steps to access anything on the website and clear call to actions impact a lot & only a powerful UX Design can boost conversion rates.

2. UX Design compels users to interact
Only an attractive UX Design can present the content (text, images, video, specifications, etc.) in its best form so that the user feels motivated to interact with it. No wonder you can say that UX & content are the key points for happening customer satisfaction.

3. Increases Customer Loyalty
A great UI & UX design not only drives new users but also retains them. If you are successful to create positive experiences, it will add-up to customer loyalty which will drag them back. Building empathy and identifying bottlenecks will help to increase the retention rate.

4. Rich UX grows your Fan Base
The more thoughtfully designed UX it is, the more it will keep users engaged. It holds tight with the users and the interface itself becomes a convincing marketing tool. The web app promotes trust & it will be shared more. And, who does not like word-of-the-mouth publicity?

5. Efficient UX Design lowers Development costs
An efficient UX Design is squeezed out of comprehensive user research, information architecture design, prototyping, user testing, and final implementation. Numbers of hours are spent by the UX designers to redesign and polish an app that meets user’s expectations.

You may think – “How does the development costs can be lowered with efficient UX design?” Well, briefing everything would be a long story but prototyping and usability testing are two critical areas which impact a lot on the development costs.

So, when they are performed well, the development time and costs are automatically reduced & the design is delivered faster.

Are you ready to take over your target audience with a customized & swanky UI/UX Design? Intuition Softech is one of the Best Ecommerce Website Development Company in Australia. Drop your inquiry now and we will reach you shortly.