Place Score is a community-focused organization specializing in liveability assessment and analytics. Their mission is to empower councils, developers, and communities with actionable data that drives positive urban change.
To expand their reach and streamline service delivery, Place Score partnered with Intuition SofTech Australia to revamp their digital presence into a secure, scalable, and client-centric platform.
Project Goals
The engagement was designed to achieve the following objectives:
Modern, Scalable Web Presence
Build a visually appealing and user-friendly marketing site that reflects Place Score’s mission.
Lead Generation & Automation
Create structured lead capture processes integrated with CRM and Mailchimp.
Secure Client Access
Implement a multi-factor authentication system (MFA) to protect client data and prepare for SaaS expansion.
Future-Ready Foundation
Establish a robust technical framework to support a full-featured Client Admin Portal (DataWell) in subsequent phases.
Our Approach
We executed the project in two core stages within a structured six-phase development lifecycle.
Stage 1: Marketing Website Development
Designed and built homepage and internal pages based on Figma designs.
Developed structured navigation for services: Service Monitor, Liveability Platform, Other Products.
Added lead generation tools including “Book a Meeting,” “Request a Quote,” and case study downloads.
Integrated Mailchimp for newsletters and automated campaigns.
Configured Google Analytics and basic SEO.
Delivered an editable backend (WordPress) to empower Place Score’s team.
Stage 2: Multi-Factor Authentication (MFA)
Implemented a secure client login system using Auth0.
Designed a branded login interface consistent with the website’s identity.
Built user management functions for password resets and session control.
Connected authentication to CRM/email onboarding flows.
Ensured modularity for seamless SaaS expansion in the future.
Integrated role based access control (RBAC) to manage permissions across different user tiers.
Development Process
Initiation & Planning
Defined scope, validated designs, and established communication protocols.
Frontend Development
Converted Figma layouts into responsive WordPress templates.
Backend Development
Integrated CRM, Mailchimp, SEO tools, and CMS modules.
Authentication System
Implemented MFA using Auth0 with scalable integration.
Testing & UAT
Conducted cross-device testing and facilitated UAT with the client team.
Deployment & Training
Delivered final deployment, CMS documentation, and admin training.
Results
Modernized Digital Presence
Modernized Digital Presence
Stronger Lead Generation
Automated workflows enable efficient client
engagement and nurturing.
Enhanced Security
MFA integration ensures secure client access and builds trust.
Future-Ready Platform
The system is structured to evolve into a SaaS-based Client Admin Portal (DataWell).